Ebook Download How to Open & Operate a Financially Successful Web Site Design Business, by Charlotte Evans, Bruce Brown
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How to Open & Operate a Financially Successful Web Site Design Business, by Charlotte Evans, Bruce Brown
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The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential.
Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy.
Here is the manual you need to cash in on this highly profitable segment of the industry. This book is a comprehensive and detailed study of the business side of Web site design. It should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without.
While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development.
By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers hundreds of innovative ways to streamline your business.
Learn new ways to make your operation run smoother and increase performance. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.
The companion CD-ROM is not available for download with this electronic version of the book but it may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com
Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 384 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
- Sales Rank: #1785464 in eBooks
- Published on: 2013-06-06
- Released on: 2013-06-06
- Format: Kindle eBook
About the Author
Bruce C. Brown was born in Bayshore, New York, but moved around quite a bit in his youth, finally settling down in Silver Springs, Florida. He enlisted in the U.S. Coast Guard in 1984 and has completed more than 32 years of service to our nation. Bruce is the author of fourteen published books and has been recognized with numerous awards for his writing.
Bruce has three children and a beautiful wife, Vonda. His oldest son, Dalton, is a graduate from the University of South Florida and St Leo University and is a regional manager with Paragon Theaters. His middle son, Jordan, is a graduate from the University of Florida and earned his Doctor of Jurisprudence at the University of Texas School of Law and is an Assistant District Attorney in Texas. His youngest son Colton graduated from the University of Florida and is serving as an Operations Specialist in the U.S. Coast Guard. Bruce has been happily married to Vonda for 32+ years and is currently serving as Commanding Officer, U.S. Coast Guard Base Elizabeth City, North Carolina.
During his Coast Guard career, Bruce was recipient of the highly prestigious Douglas A. Munro Award for Inspirational Leadership, as well as the American Society of Military Comptrollers Award of Excellence and is a two-time recipient of the Coast Guard Chief Financial Officers Award for Excellence (Junior Officer and Senior Officer Categories). He earned degrees from the University of Phoenix and Charter Oak State College and is designated as a permanent Cutterman. His military decorations include 5 Meritorious Service Medals, 5 Commendation Medals, 2 Achievement Medals, Armed Forces Service Medal, Armed Forces Expeditionary Medal, NATO Medal and many others.
Most helpful customer reviews
9 of 9 people found the following review helpful.
Really helped me with HOW TO RUN my business
By Rocky Boxboa
The title of this book is How to Open & Operate a Financially Successful Web Site Design Business, but it contains so much more that can apply to any entrepreneur starting a new business. The first thing you want to know is this book will not teach you how to design websites, the book assumes that you are already good at that. This book tells you how to turn that skill into a viable business.
My favorite part of the book is the add-on services section. It makes perfect sense, you already have the skill and know-how to create great web sites, you have a list of businesses that trust (and more importantly pay) you for that service, so why not expand your business with complementary services like search engine optimization and pay-per-click marketing programs. You can tell that the authors of this book have already gone through the difficulties of starting and operating a web site design business. They have already had success and the failures in the business and they give the reader a roadmap to the success while avoiding the failures. It is like getting the answer to the test! This is one of those books that you will find yourself pulling off your shelf from time to time as you grow your business.
15 of 19 people found the following review helpful.
Poor Quality Book All Around
By Riley N.
I was extremely disappointed with this book. It is almost 400 pages and most of it is what I can best describe as "annoying fluff" that provides vague suggestions that provide no real value to the reader. Here is an example of a paragraph in the book:
P.210 "The success of your marketing is also going to depend, in part, on how well you deal with people who follow up on your ads. There is no point in creating and paying for good advertisements only to fall short in the follow up process. You can present whatever information you want about your business, but if you do not have good follow-up, your marketing efforts will be wasted."
The author constantly repeats themselves throughout the book across chapters and in the above case, within the same paragraph. The above paragraph could have been widdled down to 1 sentence or bullet point. It feels as though the author is babbling to make the book as long as possible (like I used to do in college to reach the minimum page requirement for my essays). The book was written by two different people and it feels very in-cohesive, as if they just divided up topics and started writing with poor organization. I doubt the author(s) has any special skill or training in teaching.
The book wanders off for chapters talking about general business topics that are not specific to web design businesses. For example, there are pages and pages about how to conduct yourself in an interview. The author is suggesting you are interviewing with your clients when it is actually more similar to a sales presentation. There is a paragraph just about the perfect handshake and the author stresses that it could be the key to whether you get your client or not. Pretty ridiculous to me.
Overall, the book provides some relevant information but not a lot of specific calls to action about web design-specific topics. Neither of the authors even have a web site of their own to show for. I don't think they are qualified to write a how-to book on web design. I have a little background in business and web design and this book was 90% useless. For some reason I decided I had to read some sort of how-to book to make myself feel prepared before I went on my own. This book was very painful to read and made me feel stupid for wasting my time on it. People who are really directionless and lost might find this book more useful, but it is probably a waste of money for people who are already savvy and don't need to be babied about the obvious. This book is ridiculously overpriced and wasn't even edited (several grammatical errors) and the printing and binding is even lopsided! This is an amateur book in all respects.
5 of 5 people found the following review helpful.
A Welcome Pleasure!
By K. Van Veen
Simply - I thoroughly enjoyed this book. The content is well organized in a progression of information that makes sense when starting any business. There are relative and applicable links or references at the end of each chapter as well as questions to ask yourself before moving onto the next step in your business.
This book will help me greatly in my own endeavors to start a web design business. I recommend it highly!
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