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The Bible: The Greatest Marketing Tool Ever Written, by Bernard Beck
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The Bible: The Greatest Marketing Tool Ever Written explores the question: 'Why was the Bible written?' Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities, illustrating the prescient marketing effort in the Bible. Beck demonstrates ways that the authors of the Bible chose the most efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing techniques can be applied to the most challenging twenty-first century marketing opportunities, presents points of conversation to individuals of all faiths.
- Sales Rank: #2997768 in eBooks
- Published on: 2010-08-13
- Released on: 2012-07-27
- Format: Kindle eBook
Review
There has got to be a reason why billions of people in this world ― Jews, Christians and Muslims ― consider the Bible sacred. The Bible: The Greatest Marketing Tool Ever Written provides a marvelous reason; the Bible speaks forcefully to the 21stcentury human being. This book reminds us that the message of religion is meant for more than one's personal life. It speaks to our daily dealings in society's marketplace. The old time religion has much to teach us Moderns. The Bible: The Greatest Marketing Tool Ever Written has lessons for all of us to incorporate into our lives. We owe a debt of gratitude to Bernard Beck for this informative, well-written, intellectually-stimulating presentation from which all of us can learn the keys to success in our relationship with others and ourselves. (Rabbi Mitchell Wohlberg, senior rabbi, Beth Tfiloh Congregation, Baltimore, MD)
In Bernard Beck's view of the Bible, the contemporary methodologies of marketing and advertising become the framework for analysis through which the creative powers of the storyteller/priests and their transmission of ancient traditions is viewed. Through this unique metaphor he seeks to explain the purpose and perspective of the classic religious text. As an exploration of the value system leading to the development of monotheism, The Bible: The Greatest Marketing Tool Ever Written challenges the reader's imagination, intellect, and spiritual quest. (Zachary I. Heller, associate director, National Center for Jewish Policy Studies, Hebrew College)
There has got to be a reason why billions of people in this world ― Jews, Christians and Muslims ― consider the Bible sacred. The Bible: The Greatest Marketing Tool Ever Written provides a marvelous reason; the Bible speaks forcefully to the 21st century human being.This book reminds us that the message of religion is meant for more than one's personal life. It speaks to our daily dealings in society's marketplace. The "old time religion" has much to teach us Moderns. The Bible: The Greatest Marketing Tool Ever Written has lessons for all of us to incorporate into our lives. We owe a debt of gratitude to Bernard Beck for this informative, well-written, intellectually-stimulating presentation from which all of us can learn the keys to success in our relationship with others and ourselves. (Rabbi Mitchell Wohlberg, senior rabbi, Beth Tfiloh Congregation, Baltimore, MD)
Beck compares the marketing techniques of modern day industry experts to the biblical narrative. (Heritage: Florida Jewish News)
About the Author
Bernard Beck, a retired small-business entrepreneur, spent fifteen years as a marketing consultant and taught marketing, advertising, and sales management for ten years as an adjunct professor in the MBA program at the Newark and New Brunswick, NJ campuses of Rutgers University. During that time, he was also a teacher and principal in a synagogue Hebrew school.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A thought-provoking way of understanding the Bible
By Israel Drazin
Whether people are convinced that the Bible was revealed to the Israelites by God some four thousand years ago or think it was composed by humans over a period of time and finally compiled and edited around 400 BCE, they can enjoy this thought-provoking book. Bernard Beck, a marketing consultant for fifteen years, asks: what made the ancient Bible such an enduring book that people of widely different faiths still find it relevant, meaningful, and inspiring?
He suggests that the Bible uses sharp and effective marketing techniques, techniques recommended today by top marketing authorities. He states: "The way marketing communications are presented is very important in determining their effectiveness.... Ideally the message should (attract) attention, hold interest, arouse desire, and elicit action." He shows how the Bible does this and how it convinces readers that its laws are rational.
The Bible is the first law code that includes narratives. The narratives are crafted to convey the desired messages. Readers are attracted to the biblical characters and relate to them because they "are intellectual, and have the appearance of wealth and/or success." Abraham is a perfect leader because, beside these attributes, he, like most Bible readers, is also vulnerable. He is a person to whom they can and want to relate. The stories draw readers' interest. The first biblical drama, the Garden of Eden, is a "most effective potboiler - sex, intrigue, and violence." And after capturing the readers' interest, the narrative offers a message. The story of Abraham draws readers who relate to him, toward the moral of the tale: they become "convinced of the strength and goodness of God."
Beck shows how the stories and laws are presented in an effective order that encourages acceptance. For example, the first biblical laws are rules that are relatively easy to accept and add a feeling of enjoyment, such as the Sabbath. It is no surprise that the Ten Commandments, an early set of rules, make no harsh demands on daily life.
In summary, Beck offers his readers a novel approach to how the Bible should be understood. Whether one agrees in whole or in part, readers will gain much from this thought-provoking presentation.
0 of 0 people found the following review helpful.
TRASH
By janicenichols
This is the worst piece of trash I have ever read. I was sickened after starting this mess. I will not finish it. I have 24 hours above a masters degree. I appreciate good literature. This book is a disgreace. I wish I had my money back.
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